DWG has been building and spreading the word on mobile first for a long time…remember “.mobi?” Times have changed since then and at some point the emphasis flipped from a mobile site as an accessory to your desktop version to mobile primary. This concept is so important that we thought a refresher may be helpful. The idea is simple – the site needs to respond to the visitor and visitors are on their devices.
A few reasons:
- It is now often your first impression. Where do you open your emails and click links? So do your visitors
- Google – This isn’t a surprise or a secret especially if you keep up on Google various email channels. If your site does not have mobile friendly interface, you will be downgraded. Google considers mobile primary — they are not wrong.
- Why not? At the end of the day, all of your versions should be well-designed and fully functional.
Your visitors use your mobile first, so it should be primary to your design.