How do I select keywords…or do I? Context is King Near Me

There are so many factors that to into key word selection — the first being:  Do I need keywords?   Many folks will tell you key words are no longer relevant but that doesn’t tell the whole story.  Indeed, you should consider keyword strings or key phrases (approximately 3 – 5 words).  And while it is correct, key words don’t have the same impact on search bots they are important in these ways:

  • It establishes your goal and needs for a particular page — page content should match the meta tags  CONTEXT
  • They keep your team on the same goal
  • Structured data, if implemented, can use the key words to enhance search engine placement
  • Different search engines gather different information  – if you want them all: give them what they want

How do you pick the right key words?  Remember that this, like all marketing is some trial and error — that’s OK as long as you learn from it.

  • The first thing I do is think.  Who and why do I want folks to land on this page?  So for example if my desired audience is tourists, I might use the term “Jazz Event Calendar for New York” or “Jazz in Los Angeles”.  Whereas if I were trying to capture a local market, I might use “Jazz live performances near me” or “Jazz concert schedule for New York City”
  • Map out the pages on your site and select the strings that match the content — context is important and strategic.

Recently Google published information about Key Word  and search trends:

Top 2021 Trends per Google
(be sure to read #2 about evolving entertainment)
-near me with outdoor seating  +150%
-stadium seating +600%
-in theater near me +500%
-live music near me +40%

Search Trends
‘Cheap’ searches

Sorting and selecting your keywords is as simple as knowing your clients and what is trending.