There are so many factors that to into key word selection — the first being: Do I need keywords? Many folks will tell you key words are no longer relevant but that doesn’t tell the whole story. Indeed, you should consider keyword strings or key phrases (approximately 3 – 5 words). And while it is correct, key words don’t have the same impact on search bots they are important in these ways:
- It establishes your goal and needs for a particular page — page content should match the meta tags CONTEXT
- They keep your team on the same goal
- Structured data, if implemented, can use the key words to enhance search engine placement
- Different search engines gather different information – if you want them all: give them what they want
How do you pick the right key words? Remember that this, like all marketing is some trial and error — that’s OK as long as you learn from it.
- The first thing I do is think. Who and why do I want folks to land on this page? So for example if my desired audience is tourists, I might use the term “Jazz Event Calendar for New York” or “Jazz in Los Angeles”. Whereas if I were trying to capture a local market, I might use “Jazz live performances near me” or “Jazz concert schedule for New York City”
- Map out the pages on your site and select the strings that match the content — context is important and strategic.
Recently Google published information about Key Word and search trends:
Top 2021 Trends per Google
(be sure to read #2 about evolving entertainment)
-near me with outdoor seating +150%
-stadium seating +600%
-in theater near me +500%
-live music near me +40%
Sorting and selecting your keywords is as simple as knowing your clients and what is trending.