How to Leverage Google Business Profile
Google dominates the search engine landscape, controlling a staggering 92% of the market. To better tap into the potential of Google Search and Maps for attracting new clientele, it’s imperative to set up a Google Business Profile (GBP), previously recognized as Google My Business (GMB).
Google Business Profile is a complimentary business listing service provided by Google. It’s a platform where businesses can share detailed information and visuals about their offerings, including their location, range of services, and products. By establishing this free profile, businesses can significantly amplify their visibility across various Google platforms. The information from your Google Business Profile can seamlessly integrate and appear in Google Search, Google Maps, and even Google Shopping.
However, it’s essential to understand that Google Business Profile is tailored for businesses that have direct interactions with customers. This encompasses entities with a physical presence, like restaurants or retail stores, and service providers who engage face-to-face with clients, such as consultants or plumbers. If your business operates solely online, you’d benefit more from other Google utilities like Google Ads and Google Analytics.
The Significance of Having a GMB Account
- Boost Visibility on Google and Google Maps: Google stands unrivaled as the premier search referrer, directing both online and foot traffic. A well-optimized Google Business Profile ensures that when potential customers search for services or products akin to yours, your business emerges prominently. Especially on Google Maps, a local business listing significantly enhances the chances of discovery.
- Command Your Online Business Narrative: With GMB, you’re in the driver’s seat. Update contact details, operational hours, and other pivotal data as and when required. If there are changes in your service offerings, temporary halts, or resumptions, you can promptly communicate this to your audience. Given the potent local SEO capabilities of Google Business Profiles, the information you provide takes precedence, overshadowing outdated data on other websites.
- Foster Trust Through Authentic Reviews: Reviews are the bedrock of credibility in today’s digital age. Google’s review system, which amalgamates star ratings with room for detailed feedback, offers customers a platform to share their genuine experiences. This transparency aids potential customers in making informed decisions about which businesses to patronize and which products to invest in.
While the prospect of public reviews might seem daunting, especially given the inability to filter which ones appear, there’s a silver lining. Google asserts that a blend of positive and negative feedback appears more authentic and trustworthy than a barrage of exclusively glowing reviews.
Harness the power of Google My Business and watch your business thrive in the digital landscape.