SEO updates — keeping our eye on the (crystal) ball

Your finest SEO efforts might fail at any time. The search engine rankings you anticipated don’t occur. Your top rankings abruptly decline or vanish. You are compelled to be cautious, so you turn to the most recent information regarding what Google demands. You examine the search engine’s helpful content upgrade that launched. Even while many algorithm changes are minor and sometimes go unnoticed, the well-publicized upgrade to useful content earlier this fall will prove to be significant.

On the Google Search Central Blog, it was suggested that content marketers that are SEO-focused consider the following questions:

  • Do you use a lot of automation to create content across a variety of topics?
  • Are you primarily summarizing other people’s arguments without really contributing anything?
  • Do people who read your material feel like they need to recheck their sources for more accurate information?

If you answered yes to any of these, Google will not be happy with you.

Quality is at the core of this transition. Google has always highlighted the need for websites to provide a pleasant user experience with timely, pertinent content that loads quickly. Google has consistently emphasized content quality since the Panda update, which was launched more than 10 years ago and targeted pages with little to no substance. Google Search AI is a complex code created for a very complex content environment.

Because of the sophistication of the technology, websites now frequently rank for terms that aren’t even in their content. All of these developments have been gradual. With little fanfare, Google quietly updates its search engine algorithms, making over 4,000 changes in 2021 alone. One of the aspects of the complexity of the code, looks at the authority of a site in its space. When last year I was telling everyone to avoid duplicating their show names from one season to the next, I was repeating the Google’s mantra. But, as I quickly found out, the rules didn’t apply to the customers that were leading authority in their space, and for example, an Aladdin show for 2022 was indexed even though it had Aladdin indexed twice before showing under the identical name, with near identical content.

For us mere mortals, the rules will apply. However, if you are building your site authority then there is flexibility to this September’s announcement. So, what should you do if you are not one of the sites of authority?

  • Ensure quality, relevant content is on all pages
  • FAQ about your programming, your stage, your product, or service should be added wherever possible
  • Make sure you have your program book, press release or e-book, or product manual attached in PDF and HTML versions if possible.
  • Use a lot of videos but be sure to include transcripts and captions
  • Pay attention to WCAG for accessibility

The impact of this is not yet clear but applying these will help SEO and it never hurts to prepare. By the way, if you are an ARTdynamix® customer, you already have the tools needed to make the above points reality. In fact, the tools have been available for your use since 2013. Voice search and “Near Me” search are now built into the latest version of ARTdynamix®.

Often when we inform folks that ARTdynamix® has a Press Release module, an FAQ builder, a program-book uploader, etc. that can be attached to their shows or content on demand, that is met with excitement because of the efficiency changes but it also substantial for SEO and authority. Here’s the impact: Google has been hinting at this change for a decade (especially if you can read between the lines), and now Google has made it a standard.

As a reminder, in February 2022, Google has already made the schema a mandatory of their SERP (search engine results page) rules, and now followed by the above noted content update

~Nami

AudienceView Professional, Unlimited, Campus Partnership

Dream Warrior Group is proud to be an official AudienceView partner.  DWG has worked with AudienceView clients for more than 10 years.  Our ARTdynamix team has built API integrations for AudienceView Professional, AudienceView Unlimited, and AudienceView Campus.  The pre-built APIs provide seamless integration for performances, season subscriptions, classes, and packages – decreasing time to setup events on your website and the reducing costs for API integrations!

Check out  Flushing Town Hall, a great example of an AudienceView customer using DWG’s ARTdyanmix website builder and content management system.

AudienceView provides all in-one CRM, fundraising, marketing, and box office ticketing software solutions to venues of all sizes.  It’s trusted by 1,000s performing arts centers and theatres around the world.  Learn more about AudienceView here and take a free product tour: AudienceView 

 

Spektrix Partner

DWG is excited about becoming an official Spektrix partner.  Over the past few years, we’ve been pleased to support DWG clients who have chosen Spektrix as their ticketing platform.

Learn more about DWG’s ARTdynamix website builder and content management system by visiting the Spektrix site link below:  Spektrix Partners

As partners, DWG can integrate with ticketing in a way that works best for your organization and website requirements for a transparent patron experience.  Learn more about Spektrix features at:  Spektrix

Spektrix is a complete ticketing, marketing and fundraising solution for a thriving cultural sector.

 

Welcome Dottie Hunter!

DWG is thrilled to announce the arrival of Dottie Hunter to our team. Dottie has worked in the Arts and Technology field for over 10 years — and that’s how we met and saw her great work. Now, our clients and prospective clients will have the opportunity to work with Dottie to find the right fit within DWG’s diverse set of products and services.

Dottie can be reached at:  dottieh@dreamwarrior.com or 818.538.8846

Dottie has over 20 years of consulting and sales experience focusing on SaaS business solutions, including 10+ years consulting with the performing arts and live entertainment organizations interested in SaaS business solutions for ticketing, marketing, fundraising, reporting, and CRM options. She is focused on understanding the clients’ business needs, short term and long term, then mutually determining best options to improve processes, enhance their customers experience, and  drive revenue growth.

Dottie has a Bachelor of Science in Business and Liberal Arts.

Fun Fact: When she moved from Boston to Phoenix 5 years ago, she went from spin classes in the gym to outdoor cycling and never looked back. She surprised herself and her Boston friends when she started joining local bike races, including a Century Ride. Who knew?

ARTdynamix earns Trademark®

The Dream Warrior Team is proud to add an ® to our brand assets since we’ve earned a valued US Trademark for our premiere product ARTdynamix®. Congratulations to the entire team for all your hard work on the new ARTdynamix®  CMS and marketing tool for the arts.

USPTO Says ARTdynamix is a REGISTERED TRADEMARK as follows:

“Custom design of cloud based enterprise computer software for the function of creating and hosting websites enhanced with marketing tools specific to the performing arts industry; Providing online non-downloadable Cloud-based enterprise software available as a software as service featuring software for the function of creating and hosting websites enhanced with marketing tools specific to the performing arts industry.”