How can we help? E-commerce? Virtual Interaction? Questions?

Now is not the time to profit – so please know in advance that our consultations will be free and our pricing will be at sustainable rates for our team.

DWG understands how dramatically your business/life/business-life have changed in the last few weeks and perhaps, minute-by-minute.  Perhaps we can help….24/7.

Do you need online access to your business such as selling products online, updating your clients, hosting your digital messages?  DWG will brainstorm and implement promptly.  We stand ready to be your digital support whether you are a long-time client or someone with a new need.  Let’s talk.

Phone:  818.610.3316
Email:  dreambig@dreamwarrior.com

LaMae and Nami

Corona / COVID 19 Web Thoughts

Clients / Friends / Humans:  First, let me take this moment to wish you health and well-being in every way.

Those of you who are our maintenance clients have already heard from us about how we can help you communicate your message.    Dream Warrior is happy to pitch-in during this chaotic and critical time.

Here are some thoughts and recommendations to consider (and we know most of you have already done this):

  • Put a pop-up or popover on your site so you patrons and customers can readily find information.
  • Designate a new and separate  advisory webpage that you can update and change as information changes.  That should be the place where everyone can go to for current information – which will help your internal team as well as clients.
    • Include the latest updates regarding programs / services
    • Include the best local and national resources for information such as WHO and CDC.
    • Put best personal care practices as a service
    • Let them clearly know what you are doing on a schedule and maintenance basis — we are cleaning in this way or here is our refund/exchange policy.
    • Update them on the best way to reach you — phone lines and emails are very busy…explain that.
  • Then pass this information and page everywhere…
    • Post on social media
    • Create a link on menu
    • Include a link in email footers (of course send an email as well)
    • Consider your PPC or retargeting campaigns – how can you adjsut them to best serve your customers.  Do you need to change your ads letting them know of cancellations?  Can you give the options to work with you during this process – alternatives to refunds?

Please call us if we can help:  818.610.3316 x1

As for us, we are keeping safe and helping the best we can.  I am off to New York this weekend to speak at the Arts Reach conference – I expect there will be plenty of seats on the plane.  I will be careful and keep you updated.

LaMae

Blog content for the rest of us

No one will argue the need for organizations to publish meaningful content these days, one of the best ways to capture audience interest and increase organic search rankings. If you run Apple or Coca Cola, your sizeable in-house marketing department with their social media specialists are pumping out engaging content like clockwork and receiving the lion’s share of engagement and spiraling rankings. How do the “Rest of Us” hope to compete with far more limited resources?

Some of the Rest of Us put out occasional blogs, stuff them with desired keywords, and receive varying levels of audience engagement. Others, often non-profit and arts organizations, either rely on head office efforts or hope for the best with storefront or event engagement. The world of social media, with its relentless advances and audience trends, is a difficult one for the Rest of Us to ever feel fully on top of, and it can be easier to simply hope for the best. But does it have to be so daunting?

Information on the main blog types is easy to find and generally includes the how-to, list-based (think top ten), curated slide-show, and news story links. A few other interesting ideas include a quote and your interpretation of it, behind the scenes on a project of yours, an insiders look at your facility, a profile of an affiliated business, whose reposting can boomerang leads back to you. Others could be a Q & A, customer stories, (usually veiled testimonials) asking your audience an industry-related question, a review of your process, a personal story, or steps to take from start to finish. For maximum impact, your blog should be what is known as long-form, or at least 2,000 words.

Sound scary? Any of the above ideas could also be handily covered by what is undoubtedly the king of social media, video. A weekly video diary of a current project’s progress, a quick tour of your office or studio, or a behind-the-scenes moment, (of interest to your niche) can produce viral results. These days smartphones can provide an excellent quality video, so there is no need to hire this out.

Okay, so you have your idea, and you want to write it up. Editors know that any piece of writing needs to have an intention. So, if your company sells widgets, your intention should be more specific than to sell widgets. Your intention could be to inform your audience about the breakthroughs in titanium widgets, evidenced by how they are transforming Nasa’s Satellite Production System (news story). By the way, I have no idea if they use titanium in widgets or if Nasa even builds satellites, but you get the picture. Your intention here is to educate your audience about the value and effective industrial use of titanium widgets, which you just happen to manufacture.

Hand in hand with defining your intention is clearly defining your audience. In the widget scenario, the audience is likely corporate widget buyers or tool companies. They would most likely want to be in the know with such developments as industrial widget metal advancement. If your audience is dentists, they might be less impressed with industrial use and more impressed with dental or medical applications (dental x-ray widgets, tooth drill widgets) that could impact and improve patient health and comfort.

Once you define your intention and your audience, you can choose any blog style you like. For instance, the curated collection or slide show blog is popular with shoppers and recipe seekers, but other audiences can find the sometimes “salesy” tone off-putting. Current trends show that audiences are increasingly drawn less to sales pitches and more to meaningful and relatable content. FREE meaningful content that is. This content trend also means the Rest Of Us may have to do some research to ensure all facts are accurate and be sure to cite sources.

So you know your intention and your audience; be sure to gauge your content, tone and pace for maximum audience relatability. Are your itty-bitty titanium widgets used in hearing aids that can last longer with specific care? You might choose a “top ten tips” style blog, and ensure your tone is factual and clear, using a moderate pace. Are your titanium widgets used in skateboard wheels? An action-filled video would probably work best, but if you do write, your tone would be punchier, far less wordy and at a quicker pace.

So, writing. Remember high school essay writing? A basic blog writing can follow a similar structure without overdoing the thesis arguments. Grab your audience with a super exciting title and introduction, and then follow up with a few points that support it. In your conclusion, circle back to the exciting intro point. Don’t forget to include one or more eye-catching and relatable images. Luckily you will have something in your library, but if not, numerous royalty-free image sites abound, such as Unsplash, Pixabay or Pexels.

When it comes to keywords, gone are the days of the more, the merrier. This practice resulted in inauthentic sounding copy and google now punishes “keyword stuffing.” One of the core concepts behind current SEO (Search Engine Optimization) best practices is improving the user experience with relatable content. When it comes to optimizing, the user comes first. If there are marketing funds available, a good SEO resource is invaluable, since they can monitor and adjust much more quickly than The Rest Of Us. If not, there is much detailed information out there on this topic.

Finally, it would help if you pulled audiences to you with consistency. It can be helpful to create an editorial calendar of weekly or monthly topics, such as the ever-popular “Throwback Thursday.” Search leading sources in your industry for their editorial calendars and try following their topic timings to grab pre-existing and trending audience interest. Several content pre-scheduling sites are available to send out your content automatically once you produce it and schedule the timings. Hootsuite is a good one.

Over time, your audience will tell you what they like. You won’t know overnight, after two blogs and probably not after twenty, but if you start paying attention to your content and intention, the audiences of The BEST of Rest of Us will vote with their feet, I mean – fingers, or possibly thumbs.

Karen Stewart
www.kstewartcommunicatons.com
A DWG partner

Top 4 reasons – Why Keyword Strings are important in SEO

Keyword strings/phrases (keywords) are a significant SEO tool not only for traffic generation but also to boost domain authority. With better SEO keyword targeting, you can improve your site positioning in Google and other search engines. While there is a change in how search engines use keywords and, thus, how you use them in your site…they are still important to define.

Let’s become familiar with keywords and their significance to build your Google search positioning and get ranked in google results:

  1. Keywords help your site to get listed in Google SERP results.

What is Keyword Optimization?

The impact of keywords in SEO is straightforward. At the point when the user opens Google.com and searches for required information such as services or products – they enter their related words or expressions or phrases in the search box. In almost no time, Google displays results that incorporates the list of websites which includes those keywords shown in the matching region.

A well organized site that has the most relevant content (using the key phrases) gets better positioning in organic search results.

  1. Understanding keyword types

For results oriented SEO, you should use various types of keywords in the website content such as short tail keywords and Long tail keywords.

What are Short Tail Keywords? Short tail keywords are terms with only one to three words. For example, “web app development”. Or maybe more generic terms like “web design”.

What are Long Tail Keywords? Long-tail keywords are highly focused search phrases that tend to convert exceptionally well. These are detailed and custom phrases that contain more than three words. For example:  “web developers near me” or “how do I seo my website Los Angeles.”

  1. Using targeted keywords help to drive traffic to your site.

How to Optimize a Website?

Any word is considered as a keyword when it gets numerous hunts or inquiries from web search in a month. More often than not, users type longer sentences as described above as long tail keywords. These tend to target content very specific to you and your website content.

Long tail keywords are increasingly compelling in comparison to short tail keywords.   You should keep your list of long-tail keywords at the ready for content and marketing writing (and also check their performance in your Search Console).

Ideally, short-tail keywords are useful for titles and long-tail keywords can be included the website content since it will drive organic focused traffic from the search engine.

  1. Keyword density helps in ranking your website.

In simple terms, the keyword density is nothing but the richness (quantity) of content that includes the targeted keywords. At the point when the google bots crawl and index the content, it will determine from the keyword density that for which focused keywords your website should rank.   But keep in mind – the content must be relevant and readable…not just key-word filled text.

What number of keywords you should target in SEO?

According to google guidelines, using an excessive number of keywords will be considered as spam can lead to google penalty. It is advisable to use less than 2% of keywords in about 1000 words of content per page.

It is very important to select and include keywords carefully so that the search engines can define the subject and intent of the webpage – thus you get relevant results and appropriate traffic. If you want to rank your site in top positions in google search results and to drive organic traffic, then you need to optimize each page and its content of website for those relevant and targeted SEO keywords.

Dream Warrior Group, a Los Angeles SEO Company, provides the needed solutions for your online marketing needs. Our expertise includes Search Engine Optimization (SEO), Social Media Marketing & Google PPC campaigns. Call us now at 818.610.3316 or click here.

To Do’s For A Successful Nonprofit Website

As our work with nonprofit organizations increases, we are frequently sharing information on the same key elements. In this article we will review four of these leading principles; responsive design, user-friendly navigation, colors, and high quality photography.

Part 1 Design Essentials

Responsive Design

Responsive design refers to your site’s ability adjust to fit any screen size, whether the site is being viewed on a desktop, laptop, tablet or smart phone. Responsive design is one of the highest priorities for any website today. The importance of mobile search means that your site must be available in an easily accessible, size appropriate form on mobile devices, and tablets.

If the site isn’t responsive, mobile users will have a hard time viewing and navigating, which can result in Google lowering your ranking in search engines.

Google’s recent updates (search algorithm) indicate ?mobile friendly? prioritization

Intuitive, User-Friendly Navigation

Well-thought-out navigation is crucial. It is imperative that visitors can find what they are seeking. Some of the more common to do’s in navigation is to use familiar, logical names and avoiding long drop down menus. (No more than 7 items).

One reason the role of thought out and simple navigation is so fundamental is to allow for easy monetization on your site. When clients visit your site their primary goal is to take action, so the menu items that monetize your site, such as shows, tickets, and donate should come first.

Call-to-Action Buttons

Call-to-action buttons are an important component of your website’s navigation. The purpose of a call-to-action button is to encourage visitors to click to do something (donate, become a member, buy a ticket, make an appointment, subscribe to your blog).

Call-to-action button best practices:

  • Use action-oriented language, such as Donate, Register, Buy Ticket, Download,
  • Sign Up
  • Keep text short – 2 to 3 words max.
  • Choose a contrasting but complimentary color for your button. It should stand out, but not deter from the web design.
  • The most important call to action buttons re-emphasize the monetization path, and are placed visibly above the menu or above the fold in the side bar. If you have more than one call-to-action, create a hierarchy.

Colors

Please remember that you are building the site for your customers based on your branding, and not simply for your enjoyment 🙂

Make sure you select the colors for your site based on sound design and branding principles.

Color best practices:

  • Select one or two colors from your brand that are appealing
  • With the help of your designer, select the appropriate color scheme for your site.

High-quality photography

We are all susceptible to visual communication, and the right imagery can have a powerful impact on our behavior. By using high quality photography on your website, you can grab people’s interest and connect your cause/vision/mission with theirs. If you have a show make sure your ?Hero image? (top image above the fold) communicates the eminence of the show

Photography best practices:

  • Use real photos as much as possible (minimize or eliminate the use of stock photography models)
  • If you don’t have the budget for custom photography and you must use stock photography, stick to images of landscapes, city skylines and objects.
  • Experiment with filters and overlays to create different looks and moods.
  • Avoid pixelated or blurry images at all cost.
  • Always obey the licensing/copyright rules!

Deep Linking for Ticket Sales

According to Techopedia, Deep linking is the process of pointing a visitor to a specific page in a website through the use of that page?s link instead of that homepage.? We all know that it is imperative to make sure your patrons get to the point of ticketing for their specific date and time on the first try. It allows visitors to get the information that they are seeking quickly rather than a list of options that might be distracting.

Deep linking minimizes the click to purchase to increase online sales, helps raise more funds and simplifies the subscription process. For example, if a visitor wants to buy a ticket for a particular show and they search for the title of the show in your area online, they will find a direct link to buy tickets for that specific show instead of clicking on a link to your main page and having to do multiple clicks to find the checkout page. (I?ve heard estimates that you lose 18% of your traffic per click ? that certainly matches our experience)

So, some informal ticketing deep link rules are:

Always link them to a specific event purchase page
When sending email blasts or social media, make sure you link them to a specific appropriate page on your web site (not ticketing site) and then send them to the ticketing deep link.
Include direct links in your email signature regarding any shows you are currently promoting (rather than a link to your main homepage).

As LaMae always says – We are happy that folks get to the web site — they can land on any page they like or find. Then, it’s our job to quickly get them to where they need to be.