Keyword strings/phrases (keywords) are a significant SEO tool not only for traffic generation but also to boost domain authority. With better SEO keyword targeting, you can improve your site positioning in Google and other search engines. While there is a change in how search engines use keywords and, thus, how you use them in your site…they are still important to define.
Let’s become familiar with keywords and their significance to build your Google search positioning and get ranked in google results:
- Keywords help your site to get listed in Google SERP results.
What is Keyword Optimization?
The impact of keywords in SEO is straightforward. At the point when the user opens Google.com and searches for required information such as services or products – they enter their related words or expressions or phrases in the search box. In almost no time, Google displays results that incorporates the list of websites which includes those keywords shown in the matching region.
A well organized site that has the most relevant content (using the key phrases) gets better positioning in organic search results.
- Understanding keyword types
For results oriented SEO, you should use various types of keywords in the website content such as short tail keywords and Long tail keywords.
What are Short Tail Keywords? Short tail keywords are terms with only one to three words. For example, “web app development”. Or maybe more generic terms like “web design”.
What are Long Tail Keywords? Long-tail keywords are highly focused search phrases that tend to convert exceptionally well. These are detailed and custom phrases that contain more than three words. For example: “web developers near me” or “how do I seo my website Los Angeles.”
- Using targeted keywords help to drive traffic to your site.
How to Optimize a Website?
Any word is considered as a keyword when it gets numerous hunts or inquiries from web search in a month. More often than not, users type longer sentences as described above as long tail keywords. These tend to target content very specific to you and your website content.
Long tail keywords are increasingly compelling in comparison to short tail keywords. You should keep your list of long-tail keywords at the ready for content and marketing writing (and also check their performance in your Search Console).
Ideally, short-tail keywords are useful for titles and long-tail keywords can be included the website content since it will drive organic focused traffic from the search engine.
- Keyword density helps in ranking your website.
In simple terms, the keyword density is nothing but the richness (quantity) of content that includes the targeted keywords. At the point when the google bots crawl and index the content, it will determine from the keyword density that for which focused keywords your website should rank. But keep in mind – the content must be relevant and readable…not just key-word filled text.
What number of keywords you should target in SEO?
According to google guidelines, using an excessive number of keywords will be considered as spam can lead to google penalty. It is advisable to use less than 2% of keywords in about 1000 words of content per page.
It is very important to select and include keywords carefully so that the search engines can define the subject and intent of the webpage – thus you get relevant results and appropriate traffic. If you want to rank your site in top positions in google search results and to drive organic traffic, then you need to optimize each page and its content of website for those relevant and targeted SEO keywords.
Dream Warrior Group, a Los Angeles SEO Company, provides the needed solutions for your online marketing needs. Our expertise includes Search Engine Optimization (SEO), Social Media Marketing & Google PPC campaigns. Call us now at 818.610.3316 or click here.