In my previous article, I promised more specifics regarding the steps you can take to improve your search optimization for the age of AI. The funniest part of the whole process has been the repetition.
For the past several years, I have been describing Google’s shift towards better, more accurate search results. Currently Google Search algorithm seems to contain everything desirable for an AI-driven search optimization.
So, unlike my conclusions in 2021, and early 2022, they were most likely thinking about more than just accuracy. It appears that Google’s data engineers were also thinking about AI and the future of search.
The coming 18 months AI will permanently change how search engines employ and interact with us to rank content. Artificial intelligence has already altered the SEO environment, but we should expect more substantial developments in the coming months. There will be more frequent Google SERP updates as Google fends off other search engines trying to gain market share.
Here are some of the expected effects of these changes:
Voice search will become increasingly significant.
Voice search is getting more popular as smart speakers, and other voice-activated devices become more widespread. As AI advances, we should expect search engines to understand the natural language better. Such improvements mean that content authors must optimize their content for voice search by utilizing conversational language and focusing on answering particular inquiries that consumers may have. To gain more insight, refer to our article on Voice optimization.
Natural language processing (NLP) will become pervasive.
The use of NLP helps search engines grasp the intent underlying the search request far more clearly than today. Search engines should interpret natural language far better as AI advances. Extensive use of NLP means that content providers must concentrate on producing high-quality, natural-sounding information that answers particular issues that users may have.
The importance of user experience will be greater than ever.
As search engines improve their knowledge of user intent, they will likewise enhance their ability to measure user experience. As a result, page load speed, mobile friendliness, and ease of navigation will become even more vital for SEO. Therefore, content providers must produce material that answers user inquiries and creates a positive user experience.
Technical SEO will be even more critical.
Technical SEO (efforts that focus on enhancing the technical features of websites) will become increasingly important. Search engines will incentivize site owners to produce better user experiences: more robust UX will result in higher rankings on search engine results pages (SERPs). As technical SEO continues to influence the user experience—and searchers’ expectations rise—technical SEO will continue to be one of the most critical factors for organizations to consider when developing their overall SEO strategy and investments.
Personalization will become more critical.
Artificial intelligence (AI) already helps tailor search results based on user behavior and interests. However, personalization will play an even more significant role in SEO. Content makers will need to focus on developing material that is targeted to specific audiences and takes characteristics like location, device, and search history into account. Increased personalization also means a greater need for second and first-party user data gathering.
Visual search will become increasingly prevalent.
Visual search is currently a popular feature on several search engines, and we anticipate it to become considerably more ubiquitous in the next 18 months. In addition, as AI advances, search engines will better detect images and videos. Therefore, visual content optimization (for search) by employing descriptive filenames, alt tags, and captions will be vital.
SEO will see an increase in the use of video marketing.
The coming year will undoubtedly be the year of video. Companies will put out more video content as they seek to garner audiences on more visual and video-based platforms, such as TikTok and Instagram; at the same time, more video and content teams will use search data to guide their tactics. This transition will also benefit people in Google’s ecosystem, as searchers pay more attention to video results.
As audience tastes alter, brands prioritize content quality over production quality (such as effects, lighting, etc.). Straightforward, mobile-recorded videos will likely be a focus because good content does not require large production.
In the next 18 months, AI will substantially impact SEO. As a result, content providers must focus on developing tailored, high-quality, natural-sounding material that answers particular user inquiries while offering a fantastic user experience across all platforms.
Companies must also optimize their content for voice, visual, and video search and consider issues like technical SEO, personalization, and natural language processing. Content providers may remain ahead of the curve by following these trends and ensuring their content is discoverable and exciting for their target audience.
Dream Warrior Group, a Los Angeles Based web design and digital marketing Company, providing solutions for your online marketing needs. Our expertise includes Search Engine Optimization (SEO), Social Media Posts & Marketing & Google PPC campaigns. Call us now at 818.610.3316 or click here.