Top 4 reasons – Why Keyword Strings are important in SEO

Keyword strings/phrases (keywords) are a significant SEO tool not only for traffic generation but also to boost domain authority. With better SEO keyword targeting, you can improve your site positioning in Google and other search engines. While there is a change in how search engines use keywords and, thus, how you use them in your site…they are still important to define.

Let’s become familiar with keywords and their significance to build your Google search positioning and get ranked in google results:

  1. Keywords help your site to get listed in Google SERP results.

What is Keyword Optimization?

The impact of keywords in SEO is straightforward. At the point when the user opens Google.com and searches for required information such as services or products – they enter their related words or expressions or phrases in the search box. In almost no time, Google displays results that incorporates the list of websites which includes those keywords shown in the matching region.

A well organized site that has the most relevant content (using the key phrases) gets better positioning in organic search results.

  1. Understanding keyword types

For results oriented SEO, you should use various types of keywords in the website content such as short tail keywords and Long tail keywords.

What are Short Tail Keywords? Short tail keywords are terms with only one to three words. For example, “web app development”. Or maybe more generic terms like “web design”.

What are Long Tail Keywords? Long-tail keywords are highly focused search phrases that tend to convert exceptionally well. These are detailed and custom phrases that contain more than three words. For example:  “web developers near me” or “how do I seo my website Los Angeles.”

  1. Using targeted keywords help to drive traffic to your site.

How to Optimize a Website?

Any word is considered as a keyword when it gets numerous hunts or inquiries from web search in a month. More often than not, users type longer sentences as described above as long tail keywords. These tend to target content very specific to you and your website content.

Long tail keywords are increasingly compelling in comparison to short tail keywords.   You should keep your list of long-tail keywords at the ready for content and marketing writing (and also check their performance in your Search Console).

Ideally, short-tail keywords are useful for titles and long-tail keywords can be included the website content since it will drive organic focused traffic from the search engine.

  1. Keyword density helps in ranking your website.

In simple terms, the keyword density is nothing but the richness (quantity) of content that includes the targeted keywords. At the point when the google bots crawl and index the content, it will determine from the keyword density that for which focused keywords your website should rank.   But keep in mind – the content must be relevant and readable…not just key-word filled text.

What number of keywords you should target in SEO?

According to google guidelines, using an excessive number of keywords will be considered as spam can lead to google penalty. It is advisable to use less than 2% of keywords in about 1000 words of content per page.

It is very important to select and include keywords carefully so that the search engines can define the subject and intent of the webpage – thus you get relevant results and appropriate traffic. If you want to rank your site in top positions in google search results and to drive organic traffic, then you need to optimize each page and its content of website for those relevant and targeted SEO keywords.

Dream Warrior Group, a Los Angeles SEO Company, provides the needed solutions for your online marketing needs. Our expertise includes Search Engine Optimization (SEO), Social Media Marketing & Google PPC campaigns. Call us now at 818.610.3316 or click here.

To Do’s For A Successful Nonprofit Website

As our work with nonprofit organizations increases, we are frequently sharing information on the same key elements. In this article we will review four of these leading principles; responsive design, user-friendly navigation, colors, and high quality photography.

Part 1 Design Essentials

Responsive Design

Responsive design refers to your site’s ability adjust to fit any screen size, whether the site is being viewed on a desktop, laptop, tablet or smart phone. Responsive design is one of the highest priorities for any website today. The importance of mobile search means that your site must be available in an easily accessible, size appropriate form on mobile devices, and tablets.

If the site isn’t responsive, mobile users will have a hard time viewing and navigating, which can result in Google lowering your ranking in search engines.

Google’s recent updates (search algorithm) indicate ?mobile friendly? prioritization

Intuitive, User-Friendly Navigation

Well-thought-out navigation is crucial. It is imperative that visitors can find what they are seeking. Some of the more common to do’s in navigation is to use familiar, logical names and avoiding long drop down menus. (No more than 7 items).

One reason the role of thought out and simple navigation is so fundamental is to allow for easy monetization on your site. When clients visit your site their primary goal is to take action, so the menu items that monetize your site, such as shows, tickets, and donate should come first.

Call-to-Action Buttons

Call-to-action buttons are an important component of your website’s navigation. The purpose of a call-to-action button is to encourage visitors to click to do something (donate, become a member, buy a ticket, make an appointment, subscribe to your blog).

Call-to-action button best practices:

  • Use action-oriented language, such as Donate, Register, Buy Ticket, Download,
  • Sign Up
  • Keep text short – 2 to 3 words max.
  • Choose a contrasting but complimentary color for your button. It should stand out, but not deter from the web design.
  • The most important call to action buttons re-emphasize the monetization path, and are placed visibly above the menu or above the fold in the side bar. If you have more than one call-to-action, create a hierarchy.

Colors

Please remember that you are building the site for your customers based on your branding, and not simply for your enjoyment 🙂

Make sure you select the colors for your site based on sound design and branding principles.

Color best practices:

  • Select one or two colors from your brand that are appealing
  • With the help of your designer, select the appropriate color scheme for your site.

High-quality photography

We are all susceptible to visual communication, and the right imagery can have a powerful impact on our behavior. By using high quality photography on your website, you can grab people’s interest and connect your cause/vision/mission with theirs. If you have a show make sure your ?Hero image? (top image above the fold) communicates the eminence of the show

Photography best practices:

  • Use real photos as much as possible (minimize or eliminate the use of stock photography models)
  • If you don’t have the budget for custom photography and you must use stock photography, stick to images of landscapes, city skylines and objects.
  • Experiment with filters and overlays to create different looks and moods.
  • Avoid pixelated or blurry images at all cost.
  • Always obey the licensing/copyright rules!

Deep Linking for Ticket Sales

According to Techopedia, Deep linking is the process of pointing a visitor to a specific page in a website through the use of that page?s link instead of that homepage.? We all know that it is imperative to make sure your patrons get to the point of ticketing for their specific date and time on the first try. It allows visitors to get the information that they are seeking quickly rather than a list of options that might be distracting.

Deep linking minimizes the click to purchase to increase online sales, helps raise more funds and simplifies the subscription process. For example, if a visitor wants to buy a ticket for a particular show and they search for the title of the show in your area online, they will find a direct link to buy tickets for that specific show instead of clicking on a link to your main page and having to do multiple clicks to find the checkout page. (I?ve heard estimates that you lose 18% of your traffic per click ? that certainly matches our experience)

So, some informal ticketing deep link rules are:

Always link them to a specific event purchase page
When sending email blasts or social media, make sure you link them to a specific appropriate page on your web site (not ticketing site) and then send them to the ticketing deep link.
Include direct links in your email signature regarding any shows you are currently promoting (rather than a link to your main homepage).

As LaMae always says – We are happy that folks get to the web site — they can land on any page they like or find. Then, it’s our job to quickly get them to where they need to be.

 

Don’t think you need a new Performing Arts website? … Think Again

Important meeting with V.I.M.

Disneyland is the happiest place on earth, right? I got to spend 4 days and nights at Disneyland. I had multiple touch points with the brand while?there for a work conference. I spent most of my time in the Disneyland Convention Center. Here the Disney touch was in evidence all around. The convention space was convenient, well designed, easy to navigate and I even got to take a photo with Mickey and Minnie during one of the breaks. It was a great experience all around.

My second touch point was the hotel. I stayed at the Grand Californian, the overflow hotel. The room was nice, quiet but a little worn in ways that I had not seen before at a Disney property. But, there was also turndown service that put mints on my bed so I am still calling it good.

Once the conference was over, I met my wife and went to Disneyland – the happiest place on earth…and everyone on earth was there. We went to a few of our favorite rides but left before we had spent 5 hours there. According to staff it was not close to a maximum capacity day. It was just an uncomfortable experience at a theme park.

If ever there was a need for dynamic pricing for a better patron experience, this was it. I would have paid nearly double to be able to have only half as many people in the park that day.

Even a great entertainment brand has trouble maintaining service levels as the traffic increases.

Which brings me to your website?

We tell clients that after 2 years your site probably needs a refreshed look, feel and functionality. And yes, we sell web services. But, there are a whole host of reasons your website may need an upgrade: Mobile responsiveness is a need not a want. SEO is necessary if you want to be found in this Google-dominated digitalscape we live in. And making sure you are as few clicks away as possible from conversion is just best practice. So, when you think to yourself that my five-year old website is bulletproof ?because it is still functional; check your traffic, conversions and purchase path and then rethink because chances are your status quo can be catapulted.

If you have that hot ticket that everyone wants, you may find that your bulletproof website can?t direct the traffic or optimize conversions.

Re-think your site from you visitor? perspective and it will be a happy place.

-John Olchak

Yelp as a Weapon

Businesses run in fear….or don’t worry about it.
Consumers don’t worry about it or aim it like a sword.

What is the magic of the review post and what is reasonable? Of course this answer is highly dependent on the individual or organization.

I think the advent of review sites from Yelp, Angie’s List, Open Table and the like, have been a great tool for shoppers. I certainly utilize them regularly and Dream Warrior customers have found us through the same process.

As raters though, I wonder if we should (as I admit to this) Yelp when Angry — or Yelp under the influence for that matter (YUI?). Feedback is important although as I read the reviews of others, I tend to focus more on the patterns and more detailed reviews as opposed to those that may be a one-off or emotion based.

Businesses are often the recipients of a revenge reviews or weaponized comments. Why do customers do this? Your customers will have to make that decision for themselves but for a business, there is a lesson to learn. Even if the comments may be what you deem an ‘unfair’ review, something brought the consumer to that level of frustration to take the time to make a review and let their opinion be heard. Those are the anomalies to remove from your process – fair or not.

How should you reply to reviews? I tend to concur with Yelp’s advice … rarely publicly; a ‘thank-you’ to great reviews and a ‘can I make it better next time’ response to reviews that call for improvement.

As to how Yelp filters their reviews, the jury may still be out. While Yelp advises us on their goal, it doesn’t always seem like that to me. But this can be resolved from your end.

Minimize the potential for negative reviews in your business practices/rules.